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Introduction

At The Foschini Group (TFG), we believe that our success is powered by passionate people who bring energy, creativity, and commitment to everything they do. As one of South Africa’s leading retail groups, TFG has built a legacy of style, innovation, and exceptional customer service. With a portfolio of 34 lifestyle and apparel brands that include some of the country’s most loved names, we are dedicated to creating remarkable shopping experiences and empowering our employees to grow both personally and professionally.

We are currently looking for enthusiastic, customer-focused Sales Associates to join our team and help drive excellence in our stores. If you’re excited by the world of fashion, décor, and lifestyle products — and love connecting with people — this is your opportunity to shine within a vibrant, supportive retail environment.

Key Responsibilities

As a Sales Associate at TFG, you will become an ambassador for our brand, representing the company’s values through every interaction. Your role will be vital in ensuring that each customer feels valued, heard, and inspired when shopping in our stores.

Your responsibilities will include:

• Delivering Exceptional Customer Service: Be the friendly face that welcomes customers, assists them with their needs, and ensures they leave the store delighted.
• Exceeding Customer Expectations: Identify customer requirements quickly and offer the best possible product solutions, ensuring satisfaction beyond the initial purchase.
• Achieving and Surpassing Sales Targets: Monitor your daily and weekly performance, focusing on achieving store goals while maintaining a high standard of customer care.
• Showcasing Product Knowledge: Stay updated on the latest trends in fashion, home décor, and lifestyle products. Use this knowledge to confidently recommend suitable items to customers.
• Driving New Sales Opportunities: Be proactive in identifying new opportunities for sales, cross-selling, and upselling across product categories.
• Maintaining Store Presentation: Assist with restocking shelves, merchandising displays, and ensuring the store remains tidy, attractive, and fully stocked at all times.
• Collaborating with the Team: Work closely with your colleagues and management team to meet store objectives and create a positive work atmosphere.

At TFG, we understand that every customer interaction is an opportunity to build a long-term relationship. As such, your role goes beyond sales — it’s about creating memorable experiences and establishing loyalty with every customer who visits the store.

Qualifications & Experience

To thrive in this role, you’ll need a strong blend of passion, initiative, and interpersonal skills.

Minimum Requirements:

• Grade 12 (Matric) qualification is essential.
• Previous experience in retail sales or customer service will be an advantage, but not mandatory — we value enthusiasm and a willingness to learn.

Skills & Competencies

We are looking for individuals who are:

• Passionate About People: You genuinely enjoy helping others and thrive in a customer-facing role.
• Target-Driven: You are motivated by achieving sales goals and take pride in meeting or exceeding expectations.
• Excellent Communicators: You have strong verbal and written communication skills, enabling you to interact effectively with customers and colleagues alike.
• Multitaskers: You can manage multiple responsibilities in a fast-paced retail environment without losing focus.
• Independent Yet Collaborative: You can work on your own initiative while also contributing to a supportive, team-oriented environment.
• Detail-Oriented: You notice the small things that make a big difference — from product presentation to customer satisfaction.
• Customer-Centric: You understand that great service builds loyalty, and you go the extra mile to deliver it consistently.

Core Behaviours and Attributes

At TFG, we celebrate individuals who live our values every day. Success in this role depends not just on skills, but also on the right attitude and mindset.

• Adhering to Standards: You take pride in quality and compliance, ensuring your work meets company expectations.
• Commitment to Improvement: You’re always seeking ways to improve your performance and contribute new ideas to the team.
• Decision-Making: You can assess situations thoughtfully and make sound, timely decisions that benefit both customers and the store.
• Resilience and Perseverance: You stay motivated even under pressure, maintaining professionalism and positivity throughout the day.
• Customer Focus: You consistently meet and exceed customer expectations, turning challenges into opportunities to build trust.
• Planning and Organisation: You approach your tasks methodically, ensuring everything is done efficiently and effectively.
• Team Spirit: You enjoy networking, collaborating, and building meaningful relationships with your colleagues and customers alike.

Employment Equity Commitment

TFG is fully committed to transformation and diversity in the workplace. In line with the Employment Equity Act, preference will be given — but not limited — to candidates from designated groups. We believe that a diverse workforce drives innovation and enables us to better reflect the communities we serve.

About TFG

Who we are is because of our people. At TFG, we recognise that our employees are our greatest asset — the driving force behind our success and growth. Our dynamic culture thrives on teamwork, creativity, and a shared commitment to excellence.

With a presence across South Africa and international markets, TFG has evolved into an internationally diversified retail portfolio that caters to millions of customers through both physical stores and digital platforms. Our vision is to create extraordinary omnichannel experiences, connecting with customers wherever they are and however they choose to shop.

Joining TFG means joining a company that values personal growth, embraces innovation, and offers limitless opportunities across a wide range of brands and career paths. From our designers and store teams to our support and logistics departments, every employee plays an essential role in shaping the customer experience.

We’re the designers, the makers, the movers, and the shakers — a collective of passionate individuals who believe in the power of style, service, and connection.

Why Join TFG?

• Enjoy ongoing training and development, empowering you to grow within the company.
• Work in an inclusive and supportive environment where your contributions are recognised.
• Be part of a brand that celebrates creativity, diversity, and excellence.
• Access career progression opportunities across multiple retail brands within the TFG family.

Conclusion

If you’re energetic, driven, and excited by the idea of working in a fast-paced retail environment where customer satisfaction comes first, then TFG is the perfect place for you. Join a company that invests in your growth, values your individuality, and gives you the platform to succeed.

Apply now and start your journey with one of South Africa’s most trusted and innovative retail groups — TFG, where passion meets opportunity.

APPLY HERE